Broad portfolio of brands with excellent health, welfare and performance was well-received by Congress
Guadalajara, Mexico – Aviagen® has reported a successful showing at the 25th Latin American Poultry Congress, which occurred Sept. 26-29 in Guadalajara, Mexico. Every two years the famous Congress attracts poultry professionals from across Latin America and beyond. The 2017 Congress attracted more than 3,500 visitors, and Aviagen officials have revealed that its booth #718 enjoyed high traffic, while its Ross®, Arbor Acres®, Indian River®, Rowan Range® and Specialty Males® brands were met with much enthusiasm.
Record-breaking year for Congress
The 2017 Latin American Congress saw the largest turnout in the event’s history, with an anticipated 3,500 poultry industry participants and more than 640 exhibitor stands, totalling 11,900 square meters (128,091 square feet) of exhibition space.
The Latin American Poultry Association (ALA) worked closely with the Mexican Poultry Association (UNA) to ensure a rewarding experience for attendees of this year’s Congress.
“We applaud the efforts of the UNA and ALA for their hard work in coordinating this special event. The show presented a valuable opportunity to share recent industry developments with customers and other poultry professionals, as well as to strengthen our valued business relationships,” adds Fabio Carnevale, marketing manager for Aviagen Latin America.
Aviagen Brands Showcased in Modern and Spacious Booth
Customers and visitors to the show were welcomed in Aviagen’s spacious and inviting booth, which was recently designed with state-of-the-art features. Aviagen’s five brands of high-quality breeding stock offer the industry’s most extensive variety of traits to satisfy consumer market requirements worldwide. Aviagen chicks are popular across Latin America due to their robustness, livability and feed efficiency. Additionally, Aviagen’s commitment to the health, welfare and biosecurity of its birds provides the assurances of product quality and performance, along with security of supply.
Aviagen has a tradition of sharing its poultry breeding knowledge for the benefit of its customers and industry colleagues. Congress participants were able to take home information on today’s relevant topics pertaining to global markets for poultry products, broiler welfare, factors affecting meat quality and antibiotic-free broiler production. The information was presented by Aviagen, as well as industry experts in their respective fields, which included poultry economics, welfare, R&D and veterinary medicine.
Congress ends with benefits for all
“This year’s Latin American Congress was a successful one for Aviagen. Latin America remains a key focal area. Our market share here is strong and growing, as more poultry producers learn of the value our premier breeding stock can add to their bottom line,” explains Ivan Lauandos, president of Aviagen Latin America.
“As our business continues to grow throughout Mexico and Latin America, we value industry gatherings such as the Congress to further strengthen our bonds with our customers and colleagues in this important region,” says Juan Diez, business manager for Aviagen in Central America, Mexico and Caribbean. “Participants were particularly enthused about our technical sessions, and went home with valuable insight into ways to optimize their performance and productivity with Aviagen high-quality breeding stock.”