CAMPINAS, Brazil – For the past year, Aviagen®, the world’s leading poultry breeding company, has sponsored music classes for local rural youth from the region of Campinas, Sao Paulo state, Brazil. The classes in voice, guitar and a Brazilian 10-stringed guitar known as the “viola caipira” promote the genre of folk music, portraying daily life in rural Brazil and serving to deepen family and cultural ties, as well as connections with bygone generations.
Aviagen puts “global reach, local touch” into practice
“Aviagen feels strongly about helping people in the local communities where we do business. Our “global reach, local touch” motto is one we live by and seek out opportunities to put it into practice. Contributing to the Direção Cultura project is a great way we can give back to the Brazilian town of Campinas by cultivating in local youth an appreciation for music and their past,” explains Ivan Lauandos, president of Aviagen Latin America.
On Dec. 2, students will celebrate a successful year at the Centro Cultural de Joaquim Egidio, in Campinas, Sao Paulo, in a special celebration to be attended by Ivan Lauandos, president of Aviagen Latin America, and Ed Fava, Human Resources and Sustainability manager for Aviagen Latin America.
Instilling in local youth an appreciation for the arts
The artistic director for this cultural program for Brazilian is João Pablo Amaral of the Direção Cultura, an arts management company that has stimulated art and culture in Brazil for more than 18 years. Amaral is an accomplished caipira musician, composer, researcher, author and professor of viola music.
"The majority of the students are residents of rural Campinas, and it’s refreshing to see the interest and curiosity in learning music, whether in the guitar classes, “viola caipira” or singing. As the focus is on folk music, which speaks volumes about rural daily life, our intention is for them to connect with their identity in their cultural heritage," explains Amaral who works with the Brazilian renowned guitarist Ricardo Matsuda and professor of singing and choir Ana Salvagni in this endeavor.
“We appreciate Aviagen’s continued sponsorship of our music program,” says Antoine Kolokathis, Direção Cultura, who is responsible for promoting this project. “It is this level of support that enables us to engage our youth in music classes that connect them with their roots, and keeps cultural programs like these alive in Brazil.”
Aviagen puts Global Reach, Local Touch into action by sponsoring music classes for local youth in rural Brazil.