Brazil events served to “Connect Aviagen” with valued customers.
Campinas, SP, Brazil – Aviagen® Latin America hosted two key customer events in Brazil as part of its newly launched “Connect Aviagen" program.
On May 16, Aviagen addressed customers at the Hotel Atlante Plaza in Recife, state of Pernambuco, and an event at the Hotel Deville Business in Maringá, state of Parana, was held on May 18. More than 70 customers from across Brazil attended each event.
These information-filled events packed in an afternoon of topics that are of foremost concern to Aviagen Parent Stock (PS) customers throughout Brazil. Some of Latin America’s most seasoned industry experts advised customers on achieving maximum productivity and quality with Aviagen broiler breeder chicks.
Recife seminar agenda topics on May 16:
- Fertility and male management by Marco Aurélio Araújo, Aviagen Technical Services manager
- Egg management from nest to hatchery by Felipe Lino Kroetz, Aviagen supervisor of Regional Technical Services
Maringá seminar agenda topics on May 18:
- “Key points in pre-processing management: how to reduce economic losses” by Hirã Azevedo Gomes, consultant for Ilender in Latin America
- Broiler management to optimize performance by Rodrigo Tedesco, regional technical services supervisor for Aviagen in Brazil
The Recife and Maringá events culminated in an update on the latest in genetic advancements for optimum bird health, welfare and performance, presented by a guest speaker from the U.S., Aviagen Geneticist Eduardo Souza.
Following the Souza presentation, customers had the opportunity to engage in a question and answer session. Finally, Aviagen Latin America team continued to strengthen important customer relationships over dinner and cocktails.
The Recife and Maringá seminars were an integral part of the ongoing “Connect Aviagen” program, which was launched on March 30 with a customer event in Para de Minas in the state of Minas Gerais. Occurring at key locations throughout Brazil, the program will include special series and events to help PS customers reach the highest potential with Aviagen products. Stay tuned for an announcement of events planned for the second semester of this year.
“We’ve designed the ‘Connect Aviagen’ program as a forum to “connect” with customers, listen to their ideas and concerns and share effective broiler and hatchery management practices with them,” explains Marco Aurelio Araujo, technical services manager for Aviagen in Brazil.
“The Ross 308 AP (AP95) is highly popular with customers in Brazil and throughout South America. Connect Aviagen events emphasize the competitive advantages to be gained by managing this high-performance bird to achieve its fullest potential, as evidenced by customers throughout Brazil,” says Abilio Alessandri, business manager for Aviagen in Brazil.