Aviagen offers important Latin American region a broad selection of brands bred for performance, health and welfare
Guadalajara, Mexico – Aviagen®, the world’s leading poultry breeding company, is gearing up for the 25th Latin American Poultry Congress, which will take place Sept. 26-29 in Guadalajara, Mexico’s second largest city and capital of the state of Jalisco. The Congress is considered the most important industry gathering for poultry professionals in Latin America.
Record-breaking year anticipated for Congress
This year the Latin American Congress is expecting to see the largest turnout in the event’s history, with an anticipated 3,500 poultry industry participants and more than 640 exhibitor stands, totalling 11,900 square meters (128,091 square feet) of exhibition space.
The Latin American Congress is sponsored by the Latin American Poultry Association (ALA), which worked in close cooperation with the Mexican Poultry Association (UNA) to organize this year’s Congress.
Aviagen features new booth space and portfolio of premier brands
Through its successful balanced breeding program, Aviagen offers the industry’s broadest and most diverse election of poultry breeding stock to meet an array of market demands worldwide.
At the Congress, Aviagen will showcase its premier brands, including Ross®, Arbor Acres®, Indian River®, Rowan Range® and Specialty Males®. Aviagen products are gaining market share throughout Latin America, where they are appreciated for their exceptional growth rate, strong livability and feed efficiency.
All Aviagen brands are fortified with comprehensive health and biosecurity programs to ensure customers receive the highest-quality products for maximum performance and optimum return on their investment.
Aviagen brands will be demonstrated at booth #718. The booth will have a new spacious and modern design, that was debuted at the International Production and Processing Expo (IPPE) this year in Atlanta, featuring digital signage with rotating images, large LED TVs and inviting contemporary lounge furniture.
Full line-up of informative presentations
Aviagen’s line-up of speakers includes poultry experts from both Aviagen and the wider poultry industry:
- Wed., Sept. 27, 9:45-10:30 a.m., in room 4, Dr. Paul Aho, international agribusiness economist specializing in poultry, will address “Global markets for poultry products and grains.”
- Thurs., Sept 28, 11:15 a.m.-noon, in room 4, Anne-Marie Neeteson, vice president of Welfare and Compliance for Aviagen Group, will explore “Important aspects of broiler welfare.”
- Fri., Sept. 29, 10:30-11:15 a.m., in room 5, Rodrigo Espinosa, Aviagen veterinarian for the Americas, will present “Antibiotic-free broiler production.”
- Fri., Sept. 29, 11:15 a.m.-noon, in room 4, Eduardo Souza, Aviagen’s vice president of research and development for North America, will cover factors affecting meat quality.
Aviagen commitment to Latin America and Congress
“Latin America is an important region for Aviagen and one that we remain firmly committed to,” explains Ivan Lauandos, president of Aviagen Latin America. “We plan to maintain our strong investment and focus in this opportunity-rich region.”
“Mexico is a major player in the global poultry industry, and Aviagen holds a strong and expanding market share in the country and throughout Latin America,” says Juan Diez, business manager for Aviagen in Central America, Mexico and Caribbean. “Guadalajara represents an ideal place for poultry professionals from throughout the region to gather and exchange ideas and best practices. We look forward to meeting with our industry colleagues to discuss how our extensive brand offering can meet the current and future needs of poultry producers in Mexico and throughout the region.”
Mexico’s high rank in global poultry industry
Mexico is one of the largest egg producers in the world, with nearly 42 billion eggs per year, as well as 1.6 billion chickens. It is also the largest consumer of eggs in the world – with 365 eggs per person per year – and is the world’s fifth largest layer and broiler producer (source: http://www.wattagnet.com/articles/20426-guadalajara-will-host-latin-american-poultry-congress-in-2017).
This year will mark the first time since 1997 that the congress has been held in Mexico. The Congress takes place every other year, with the 2019 show slated to take place in Lima, Peru.