CAMPINAS, Brazil – Giving back to local people and their communities is important to global poultry breeding company Aviagen®, and is the cornerstone of its “Global Reach, Local Touch” motto. For the second consecutive year, Aviagen has been putting this philosophy into practice by sponsoring a music culture and education program led by Brazil’s Direção Cultura.
Project “Oficinas de Música Caipira” is directed at rural youth from Campinas in Sao Paulo, Brazil, which is also the headquarters of Aviagen’s Latin American business. This year, 61 students from throughout the region are enrolled in the program.
The project features voice, classic guitar and a Brazilian 10-stringed guitar known as the “viola caipira.” The aim is to stimulate interest among today’s youth in folk music, which serves to deepen family and cultural ties with generations past. The project also has choral singing classes for residents of the community around the State School Francisco Barreto Leme.
The students will show off their new skills tomorrow, June 13, during a presentation at the State School Francisco Barreto Leme, which will be attended by Aviagen’s President of Latin America Ivan Lauandos and Human Resources Manager Ed Fava. They will also perform at gastronomic festivals in June and September, and at various parties in the Campinas neighborhoods of Joaquim Egídio and Sousas.
“Aviagen is really proud to sponsor programs that benefit our local people, especially our youth, who will become our future doctors, lawyers, teachers and even poultry professionals. Even though we are a global company, our success hinges on our commitment to our local communities, and supporting this program is a great way to demonstrate that we care,” shares Ivan Lauandos, president of Aviagen Latin America.
Inspiring appreciation for music and culture in local youth
For more than 18 years, Direção Cultura has been stimulating art and culture among Brazil’s youth. João Paulo Amaral, an accomplished caipira musician, composer, researcher and professor of viola music, is the artistic director for the youth project. He works together with the renowned Brazilian guitarist Ricardo Matsuda and Ana Salvagni, professor of singing and choir.
"It’s very rewarding for me to play a small role in cultivating what I hope will become a lifelong interest in music. Beyond the music, we endeavour to help our kids get in touch with their cultural heritage through the lyrics and style of the traditional folk music genre," explains Amaral.
Program promotor Antoine Kolokathis, Direção Cultura, adds, “At, Direção Cultura we believe in the transformative power of art and culture, and our mission is to instill this passion in our youth. Developing an appreciation for Brazilian folk music helps to give our kids a sense of belonging and pride, and Aviagen’s sponsorship helps us keep youth programs like these alive in Brazil.”