Aviagen customer service grows along with performance and popularity of Ross 308 AP (AP95)
CAMPINAS, Brazil – As Ross® 308 AP (AP95) broiler breeding stock continues to gain momentum for outstanding quality and performance, Aviagen® has appointed Marcel Moreira Pacheco Regional Technical Services Supervisor for Brazil to help customers achieve ultimate success.
In line with Aviagen’s Global Reach, Local Touch business approach, Pacheco will focus his efforts and parent stock (PS) expertise on giving excellent service and support to customers in Parana and Sao Paulo states.
Hard-earned PS skill
Pacheco became specialized in breeder PS through his work for the Marfrig Group from 2007 to 2013, where he was responsible for PS farms and hatcheries. He then deepened his experience when he joined Aurora Alimentos, an Aviagen Ross 308 AP customer, leading one of the PS teams and providing PS support and advice. He sharpened his knowledge and understanding of successful broiler and breeder management when he attended the Aviagen Production Management School in 2014.
Pacheco holds a degree in Veterinary Science from the University of the Region of Campanha (URCAMP), as well as a Master’s in Business Management from Fundação Getúlio Vargas (FGV) in Brazil. He is currently enrolled in a Master’s in Leadership and Organizational Management degree program from FranklinCovey.
Valuable asset to Aviagen Brazil
Pacheco says he’s proud to become part of the Aviagen team in Brazil. “I learned a lot about maximizing the performance of Ross 308 AP by attending the Production Management School and it was interesting to apply what I had learned as a Ross customer. Now it will be interesting for me to approach Ross management from the other side, as a customer service supervisor. I look forward to leveraging my skills and experience to help my customers throughout Brazil achieve success with their Ross breeding stock,” he explains.
“Marcel will be a remarkable asset to our team in Brazil,” says Aviagen Brazil Technical Service Manager Marco Aurelio Araujo. “He has joined the team at an exciting time, as more and more poultry producers throughout the region are seeing the quality and performance advantages offered by Ross 308 AP broiler breeders. These advantages are translating to profit for their businesses, and Marcel will help them achieve this success. I welcome Marcel to the team and offer him my full support in his new role.”